Your Cart is Empty
FREE SHIPPING ON USA ORDERS OVER $20
April 5 - 6, 2024, marking the second stop of the Belgian Waffle Ride Triple Crown of Gravel Series. This year's Cedar City event promises an exhilarating gravel, sand, and rock route at altitude, attracting top cyclists from road, gravel, and MTB scenes. Embrace the gravel spiciness with our new route, designed to offer a dynamic array of challenges. Cedar City's hospitality shines as we indulge in Belgian waffles, extreme cycling, and beer from Rouleur Brewing Company. Pre-race festivities kick off Friday night, leading to a race day filled with delicious waffles, a thrilling gravel course, and Belgian ale. The BWR Utah, dubbed the Hell of the South (West), presents a unique juxtaposition to its California counterpart. With 128 miles of Gravel Race broken up by road sectors, this Euro-style Spring Classic on American soil promises insanity, challenge, and an unparalleled experience. World-class cyclists, including former WorldTour riders and defending champions, flock to tackle the course. The Wafer and Wanna Rides offer varying distances and challenges, ensuring an unforgettable experience for riders of all abilities. Join us for an epic gravel adventure amidst stunning Utah landscapes!
CLICK HERE for more!
We finally did it. Our first official-ish ALMSTHRE group ride out of the new HQ in Carlsbad, California. We’d been talking about this forever, but something always seemed to get in the way—until now. One ride down, many more to go.
Few mountain bike races in Southern California have the legacy of the Sagebrush Safari. Since 1987, this event has drawn riders eager to tackle its rugged terrain, fast descents, and punchy climbs. As we gear up for this year's race in March, let's take a deep dive into what makes the course so special and why you should be lining up at the start.
Peter Sagan is a living legend in the world of cycling, a rider whose career defies convention and demands attention. With seven green jerseys from the Tour de France—an all-time record—and three consecutive World Championship titles, he’s proven himself not just a competitor but an artist of the sport. Known for his explosive sprints, masterful bike handling, and fearless descents, Sagan has made the impossible look effortless time and time again.
