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Get Lost!
by Rob wessels May 02, 2025 1 min read
Our friend Lance Haidet showed up in full form for BWR, and he brought his filmer along for the ride. Together, they put together an awesome video that covers the build-up, race-day action, and a spoken-word recap straight from Lance himself. Don’t miss it—check it out below.
by Rob wessels April 22, 2025 3 min read
Every great cycling story starts with a bit of nonsense. This one began with championship wiener dogs.
by Rob wessels March 29, 2025 2 min read
What’s up, folks? We took a deep dive—err, ride—into the 2025 Belgian Waffle Ride California course with none other than Lance Haidet.
by Rob wessels March 24, 2025 2 min read
Meet Amelia Durst, a cyclist with an inspiring journey that began not on two wheels but with running shoes pounding the pavement. Amelia’s story is a testament to discovery, persistence, and embracing the unexpected—qualities that have defined her path to becoming a privateer racer with an ambitious 2025 schedule.
by Rob wessels March 03, 2025 1 min read
Otherwise known as "The Hell of the North Desert," if the creative vernacular hasn't impressed you, the course certainly will. We strapped a GoPro on Lance Haidet to give you a little rider POV of the first dirt section of the 2025 Belgian Waffle Ride Arizona.
by Rob wessels February 17, 2025 1 min read
We finally did it. Our first official-ish ALMSTHRE group ride out of the new HQ in Carlsbad, California. We’d been talking about this forever, but something always seemed to get in the way—until now. One ride down, many more to go.