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March 03, 2025 1 min read
Otherwise known as "The Hell of the North Desert," if the creative vernacular hasn't impressed you, the course certainly will. We strapped a GoPro on Lance Haidet to give you a little rider POV of the first dirt section of the 2025 Belgian Waffle Ride Arizona.
We made our way to the top of the first road climb at the start of the first dirt section. On the way up, I realized I'd been looking at last year's course — instead of 10 miles with 1,000 feet of climbing, it was 18 miles with 2,900 feet of climbing to reach the first dirt section.
After seeing the leaders crest the top of the climb, we made our way back down the road to the first aid station — located at the bottom of the first dirt section (the same section where we had the GoPro on Lance).
After some light haggling with a few friends, we made our way back to the expo. I'm not sure if it was unfortunate that we had to work the expo to avoid the race — or if I was lucky to be working the expo to avoid the race.
We had a great time and are already looking forward to spending a long weekend at the Hell of the North Desert next year — and we hope to see you in our backyard for BWR California!
March 29, 2025 2 min read
What’s up, folks? We took a deep dive—err, ride—into the 2025 Belgian Waffle Ride California course with none other than Lance Haidet.
March 24, 2025 2 min read
Meet Amelia Durst, a cyclist with an inspiring journey that began not on two wheels but with running shoes pounding the pavement. Amelia’s story is a testament to discovery, persistence, and embracing the unexpected—qualities that have defined her path to becoming a privateer racer with an ambitious 2025 schedule.
February 17, 2025 1 min read
We finally did it. Our first official-ish ALMSTHRE group ride out of the new HQ in Carlsbad, California. We’d been talking about this forever, but something always seemed to get in the way—until now. One ride down, many more to go.
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