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May 02, 2025 1 min read
Our friend Lance Haidet showed up in full form for BWR, and he brought his filmer along for the ride. Together, they put together an awesome video that covers the build-up, race-day action, and a spoken-word recap straight from Lance himself. Don’t miss it—check it out below.
We posted up at the BWR Expo for three full days, and let’s just say, we made the most of it. Shoutout to our beer sponsor, Lost Abbey, for keeping spirits high (and glasses full). We’ve embedded an Instagram Reel below that captures some of the good times, so scroll through the memories and keep an eye out for some familiar faces.
The day before the big event, we hosted the ALMSTHRE x BWR Shakeout Ride—and it turned into something pretty special. Over 100 riders showed up to preview key parts of the course, connect with the community, and get those pre-race jitters out. It was the perfect way to kick off the weekend.
April 22, 2025 3 min read
Every great cycling story starts with a bit of nonsense. This one began with championship wiener dogs.
March 29, 2025 2 min read
What’s up, folks? We took a deep dive—err, ride—into the 2025 Belgian Waffle Ride California course with none other than Lance Haidet.
March 24, 2025 2 min read
Meet Amelia Durst, a cyclist with an inspiring journey that began not on two wheels but with running shoes pounding the pavement. Amelia’s story is a testament to discovery, persistence, and embracing the unexpected—qualities that have defined her path to becoming a privateer racer with an ambitious 2025 schedule.
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