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September 27, 2024 1 min read
The goal was deceptively simple: as a group, climb 1,000,000 feet in a single day on San Diego's Mt. Soledad. At first glance, it might sound monotonous or downright tedious, but scratch the surface, and you'll find an endless maze of roads winding their way up to the summit. The real kicker? No matter which route you took, each lap only netted you a mere 700-1,000 feet of elevation gain. A million feet? Yeah, it was a grind—but somehow, everyone did it with a smile.
March 29, 2025 2 min read
What’s up, folks? We took a deep dive—err, ride—into the 2025 Belgian Waffle Ride California course with none other than Lance Haidet.
March 24, 2025 2 min read
Meet Amelia Durst, a cyclist with an inspiring journey that began not on two wheels but with running shoes pounding the pavement. Amelia’s story is a testament to discovery, persistence, and embracing the unexpected—qualities that have defined her path to becoming a privateer racer with an ambitious 2025 schedule.
March 03, 2025 1 min read
Otherwise known as "The Hell of the North Desert," if the creative vernacular hasn't impressed you, the course certainly will. We strapped a GoPro on Lance Haidet to give you a little rider POV of the first dirt section of the 2025 Belgian Waffle Ride Arizona.
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