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Otherwise known as "The Hell of the North Desert," if the creative vernacular hasn't impressed you, the course certainly will. We strapped a GoPro on Lance Haidet to give you a little rider POV of the first dirt section of the 2025 Belgian Waffle Ride Arizona.
We made our way to the top of the first road climb at the start of the first dirt section. On the way up, I realized I'd been looking at last year's course — instead of 10 miles with 1,000 feet of climbing, it was 18 miles with 2,900 feet of climbing to reach the first dirt section.
After seeing the leaders crest the top of the climb, we made our way back down the road to the first aid station — located at the bottom of the first dirt section (the same section where we had the GoPro on Lance).
After some light haggling with a few friends, we made our way back to the expo. I'm not sure if it was unfortunate that we had to work the expo to avoid the race — or if I was lucky to be working the expo to avoid the race.
We had a great time and are already looking forward to spending a long weekend at the Hell of the North Desert next year — and we hope to see you in our backyard for BWR California!
We finally did it. Our first official-ish ALMSTHRE group ride out of the new HQ in Carlsbad, California. We’d been talking about this forever, but something always seemed to get in the way—until now. One ride down, many more to go.
Few mountain bike races in Southern California have the legacy of the Sagebrush Safari. Since 1987, this event has drawn riders eager to tackle its rugged terrain, fast descents, and punchy climbs. As we gear up for this year's race in March, let's take a deep dive into what makes the course so special and why you should be lining up at the start.
Peter Sagan is a living legend in the world of cycling, a rider whose career defies convention and demands attention. With seven green jerseys from the Tour de France—an all-time record—and three consecutive World Championship titles, he’s proven himself not just a competitor but an artist of the sport. Known for his explosive sprints, masterful bike handling, and fearless descents, Sagan has made the impossible look effortless time and time again.
