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Otherwise known as "The Hell of the North Desert," if the creative vernacular hasn't impressed you, the course certainly will. We strapped a GoPro on Lance Haidet to give you a little rider POV of the first dirt section of the 2025 Belgian Waffle Ride Arizona.
We made our way to the top of the first road climb at the start of the first dirt section. On the way up, I realized I'd been looking at last year's course — instead of 10 miles with 1,000 feet of climbing, it was 18 miles with 2,900 feet of climbing to reach the first dirt section.
After seeing the leaders crest the top of the climb, we made our way back down the road to the first aid station — located at the bottom of the first dirt section (the same section where we had the GoPro on Lance).
After some light haggling with a few friends, we made our way back to the expo. I'm not sure if it was unfortunate that we had to work the expo to avoid the race — or if I was lucky to be working the expo to avoid the race.
We had a great time and are already looking forward to spending a long weekend at the Hell of the North Desert next year — and we hope to see you in our backyard for BWR California!
Cadence Cyclery Encinitas recently had the privilege of hosting PAS Normal Studios for their Mid Summer 200K ride. Regardless of your opinion of the PAS brand, there is no denying one thing. Between their US-based youth cycling program and now this group ride, they are here to impact the cycling community for the better. And they have some deeply passionate people working hard to make it happen. We are looking forward to more of this and hope to aid in their efforts however we can.
I’ve always believed that having a plan is good, but being flexible is even better. Our recent trip to Montana proved that point in the best way possible.
The inaugural Belgian Waffle Ride Montana didn’t just arrive in Bozeman—it kicked the door down, left tire tracks through the living room, and poured a cold recovery beer on the way out. Set against the breathtaking backdrop of Montana’s vast gravel playgrounds, the first-ever BWR MT delivered a day that tested the sadists of the saddle and gave us the “Hell of the Bozone” in all its glory.
