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We believe in getting lost, because sometimes we need to lose your way to find ourselves. We believe life is more rich around the corner, crossingover to where possibilities, opportunities and adventure await like treasure chests, new lovers and enlightenment. We believe in taking risks, straying, playing and escaping. We’re in love with everything that breaks the grip of caution on our getting up and leaving for a BIGGER day.
We finally did it. Our first official-ish ALMSTHRE group ride out of the new HQ in Carlsbad, California. We’d been talking about this forever, but something always seemed to get in the way—until now. One ride down, many more to go.
Few mountain bike races in Southern California have the legacy of the Sagebrush Safari. Since 1987, this event has drawn riders eager to tackle its rugged terrain, fast descents, and punchy climbs. As we gear up for this year's race in March, let's take a deep dive into what makes the course so special and why you should be lining up at the start.
Peter Sagan is a living legend in the world of cycling, a rider whose career defies convention and demands attention. With seven green jerseys from the Tour de France—an all-time record—and three consecutive World Championship titles, he’s proven himself not just a competitor but an artist of the sport. Known for his explosive sprints, masterful bike handling, and fearless descents, Sagan has made the impossible look effortless time and time again.
