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Stoked to have the absolute legend Peter Sagan stop by our home base for a ride this week!
Peter Sagan is one of those rare athletes who’s impossible to ignore, even if you’re not a diehard cycling fan. With seven Tour de France green jerseys—the most anyone’s ever won—and three straight World Championship titles, his career stats speak for themselves. But Sagan’s appeal goes beyond the results. Whether he’s pulling off an outrageous sprint, carving through a descent like it’s a work of art, or popping wheelies just to entertain the crowd, he brings a personality to cycling that’s equal parts skill and showmanship. He’s the kind of rider who makes you want to watch, not just for the race but for the unpredictable magic he brings to it. Having him swing by Cadence Cyclery Encinitas was a real moment for us—a chance to meet someone who’s not just shaped the sport but reminded everyone why riding bikes is so much fun in the first place.
Cheers to the next one!
Our friend Lance Haidet showed up in full form for BWR, and he brought his filmer along for the ride. Together, they put together an awesome video that covers the build-up, race-day action, and a spoken-word recap straight from Lance himself. Don’t miss it—check it out below.
Every great cycling story starts with a bit of nonsense. This one began with championship wiener dogs.
What’s up, folks? We took a deep dive—err, ride—into the 2025 Belgian Waffle Ride California course with none other than Lance Haidet.
