Your Cart is Empty
FREE SHIPPING ON USA ORDERS OVER $20
Get Lost!
Every great cycling story starts with a bit of nonsense. This one began with championship wiener dogs.
What’s up, folks? We took a deep dive—err, ride—into the 2025 Belgian Waffle Ride California course with none other than Lance Haidet.
Meet Amelia Durst, a cyclist with an inspiring journey that began not on two wheels but with running shoes pounding the pavement. Amelia’s story is a testament to discovery, persistence, and embracing the unexpected—qualities that have defined her path to becoming a privateer racer with an ambitious 2025 schedule.
Otherwise known as "The Hell of the North Desert," if the creative vernacular hasn't impressed you, the course certainly will. We strapped a GoPro on Lance Haidet to give you a little rider POV of the first dirt section of the 2025 Belgian Waffle Ride Arizona.
We finally did it. Our first official-ish ALMSTHRE group ride out of the new HQ in Carlsbad, California. We’d been talking about this forever, but something always seemed to get in the way—until now. One ride down, many more to go.
Few mountain bike races in Southern California have the legacy of the Sagebrush Safari. Since 1987, this event has drawn riders eager to tackle its rugged terrain, fast descents, and punchy climbs. As we gear up for this year's race in March, let's take a deep dive into what makes the course so special and why you should be lining up at the start.
